Posts tagged as "eye tracking"

Posted by Vishal Vaidya on 1st July 2009
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What is Banner Blindness?

Banners are common form of advertising on web, especially on portals like news sites. Paradox is, even though users do notice the presence of banners on the web page, they tend to ignore it quickly. Almost everything that looks like a banner on the web page is about to get ignored due to the “banner [...]

Posted by Vishal Vaidya on 20th May 2009
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Usability Testing : Heat Maps

To understand users & their usage patterns online, we can use a testing tool called “heat maps”. By using heat maps, we can produce visual displays of where end-users are actually clicking and which ones are the popular locations on your website (or a specific page).
Heat maps provide you an insight for “sensitive areas” [...]

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