Posts tagged as "usability testing"

Posted by Vishal Vaidya on 1st July 2009

What is Banner Blindness?

Banners are common form of advertising on web, especially on portals like news sites. Paradox is, even though users do notice the presence of banners on the web page, they tend to ignore it quickly. Almost everything that looks like a banner on the web page is about to get ignored due to the “banner [...]

Posted by Vishal Vaidya on 2nd June 2009

Usability Testing : Heuristic Evaluation

In Usability, evaluation and testing is an important aspect of the application / product development. There are several methods to evaluate and test the web or application interface. Such tests gather information about the usability of specific applications or its components individually with performing some specific tasks.
Heuristic Evaluation is a “discounted usability testing” method which [...]

Posted by Vishal Vaidya on 20th May 2009

Usability Testing : Heat Maps

To understand users & their usage patterns online, we can use a testing tool called “heat maps”. By using heat maps, we can produce visual displays of where end-users are actually clicking and which ones are the popular locations on your website (or a specific page).
Heat maps provide you an insight for “sensitive areas” [...]

Switch to our mobile site